September 28, 2011

Kind Campaign and Monster High

Happy Wednesday!

We keep talking about all of these exciting initiatives that we have been busy working on all summer… so we are excited be able to dive in deeper and share more with you about our partnership with Monster High!  For those of you who don’t know, Monster High is a fairly new tween brand from Mattel that is based on “perfectly imperfect” teen children of famous monsters.


We gave you a sneak peek at the beginning of the summer that we have partnered with Monster High and left you in suspense as to what we are going to be doing with them.  We are so happy that the time has come to fill you in on all of the details about what we’re working on with Monster High!  One of the most exciting aspects of the partnership is a special animated webisode that we will be featured in – yes, we are becoming monsterfied!  Much like we do in schools and communities nationwide, we are holding an assembly within the school walls of Monster High.  Those monsters deal with the same issues that girls across the country deal with – insecurities, gossip, rumors, manipulation, power struggles, and secrets.  Because of that, we couldn’t wait to hold an assembly with the girls at Monster High to create change within the Monster High world as we have within Girl World across the country!  Stay tuned for the release of the webisode… but in the meantime, here’s a sneak peek!


As we are prepping for our tour during Anti-Bullying month, we are excited about three Mother/Daughter Finding Kind Screenings that Monster High is hosting in Los Angeles, Seattle and Atlanta.  Monster High is making these available to mothers and daughters in these communities free of charge (hurray!) and we are inviting guests to join in a dialogue about the film with us afterward.  We are really hoping to dive into a deeper conversation with mothers and daughters about how they can talk to one another about these issues. 

As two struggling but eager filmmakers and non-profit founders, we were so thankful for the partnership opportunity with Monster High.  Their marketing team originally heard about us when we were being interviewed on “On Air with Ryan Seacrest” last year.  They loved our message and reached out, knowing that our solutions driven approach would be something that would resonate with their fans.  Since then we’ve been working with the incredible team over there to make sure our partnership remains organic for both parties.  From the very beginning, we were both on the same page about the importance of protecting the authenticity and private and intimate work we do with schools nationwide.  That’s why we are so excited to be bringing our work and our message to the halls of Monster High!  Initially, we were not as familiar with how to navigate such a large brand full of opportunities for us, but we’ve felt very supported in working together to integrate KIND’s messaging within their world to make the biggest impact.  This has been such a huge learning experience for us as young filmmakers, businesswomen and entrepreneurs!

We’re so excited that this partnership has inspired conversations about how to further strengthen and amplify Kind Campaign-like themes within future Monster High content, activities and initiatives.  The Monster High characters are learning how to embrace and accept themselves and others and hopefully our animated Kind Campaign assembly will inspire the characters and their fans to continue this conversation.

Because they believed in the message behind Kind Campaign and Finding Kind they have made it possible for Finding Kind to have a theatrical release (going on right now in NY and LA)!  Even though we feel like we’ve conquered a lot of ground already, it’s still just the two of us and would take thousands of assemblies to near the number of girls that we are going to be able to reach this month alone with the help of Monster High.  Monster High already has millions of dedicated followers and we are so excited to be able to tap into these engaged fans to further spread our own KIND message!

KINDly,
Molly and Lauren

September 23, 2011

Aaaaand it all begins again!

video

We have officially began our 3rd Kind Campaign school year!  Wow.  To look back on the last 2 1/2 years and think about all the girls we have spoken to and all the places we have been is wonderfully overwhelming.  To date, we have personally gone into over 300 schools and organizations across the country.  What a crazy thing to think about...  Something else really crazy is the fact that you can check out all of our Kind Campaign stops on Kind Country featured on our NEW WEBSITE!!!!!!!!! Yes, we have a new Kind Campaign website and you are most likely checking it out if you are reading this blog post!   Go navigate and have fun after reading this!  About the whole summer was dedicated to the production of this new site and I have to say... it may be my favorite website of all time... yes, I am biased but it's just so perfect!!!  We cannot thank Nick Mason and ErroThree LLC enough for all of their hard work and genius ideas.

Getting back to our 3rd school year...yesterday we got home from our first couple of speaking and screening engagements of the year!  We first headed over to Cushing Academy right outside of Boston and then flew down to Nashville to visit Vanderbilt.  The feeling I get when standing on that stage and having this conversation with girls... its something that I cannot even begin to describe.  What we witnessed at Cushing Academy were some of the most beautiful moments I have experienced to date.  We usually don't open up the floor for apologies but there were some girls who were really eager to read their apologies for the whole female student body.  These apologies were so moving, I dont think there was a single dry eye in the room.  We watched more friendships mended and many unresolved conflicts between the girls were resolved. 


Cushing Academy


Cushing Kind Wall


The school utilized one of our new Kind Campaign initiatives of the school year, the Kind Wall, where girls can display their Kind Pledges and Kind Cards.  The girls really got into it which was so cool to watch.  Speaking of new initiatives, we CAN'T WAIT to launch Kind Campaign School Clubs!!!!! The beautiful and talented, Camilla, is finishing up a couple designs so it will be available very soon for girls to start in schools across the country!!!!!!! 

                                                                          Vanderbilt

We love Hannah!

       

Well, that's enough for now.  The last few days were incredible and we are so excited to begin speaking and screening!!! Its going to be quite a busy year!! 

While I'm here, I want to remind you to go see Finding Kind in New York and Los Angeles AMC theaters throughout this week!!!!!!  Alllsooo, if you happen to be at your local Starbucks, check out a new exclusive Finding Kind trailer on the Starbucks wireless network homepage!!!!

Love Wins.
Lauren


September 21, 2011

YOU can save a life.


Jamey Rodemeyer is a 14 year old boy who's life was cut short because of anti-gay bullying.  Jamey fell victim to hateful words and actions put forth by his classmates because of his sexuality.  Honestly, every time I hear this story I feel sick to the point of tears.  I am currently sitting in a hotel room in Nashville and I heard about this tragedy tonight as we spoke at Vanderbilt University.  I came home, read about the story and was ultimately lead to an It Gets Better Youtube video Jamey made and posted 5 months ago.  I couldn't help but cry as I watched him confidently let the world know that he was proud of who he was-- knowing that back to school this Fall must have become so hard for him, he decided his life wasn't worth living. I wanted so badly to jump into the computer and hug him.   


As amazing as people can be, its so incredible to me how human beings bully groups of other human beings. When did certain people decide that they have the authority to make decisions and assumptions about people that they see as "different."  We are ALL different.  Human beings-- a species that used to be convinced the world is flat, that women were witches and should be burned at the stake, and refused to drink from the same water fountain as a person with a darker skin pigmentation.  We hear those things and think it sounds insane but during those times, people were just as convicted and convinced in their beliefs as people who think being gay means you are going to hell.  History repeats itself, just as it is now.  Why don't we learn from our mistakes?  We are constantly changing, evolving and discovering and one day we will look back at this time and mourn over these unnecessary deaths and wonder how we could be so ignorant and archaic.


My heart goes out to his family and friends.  Let this be yet another devastating example of how hate can kill. 


In middle school, I too was in a place of feeling like there was no way out.  In my head, the only solution to my bullying was to take my own life.  As someone who has been in this place, I can only hope and pray that girls and boys who are struggling with bullying seek help rather than take this devastating measure.  I know when bullying takes place in school, it seems like your whole world is crashing.  When you go through this, it is really hard to see outside the school halls and to focus on the bigger picture and know that there is so much more to life...that there are so many chapters of your life ahead of you.  When you are in school, it seems like the most important thing is to fit in and be accepted.  I get it...those social pressures can be paralyzing.  I had one friend in middle school and was tormented daily and I thought that was going to be the state of my life forever.  Guess what?  It wasn't.  If someone would have told me in middle school that I would have the amazing friends I do now and would experience the things that I have, I wouldn't have believed a word of it.  Please trust me when I say you have so much more to experience, people to meet and love to give to the world.   You are NOT ALONG and you WILL get through this.  Your current experience is NOT your entire life story and I thank God every day that I am here today able to share my story with girls and boys to let them know-- IT DOES GET BETTER.


As this school year begins, BE KIND to your peers. If you don't have anything nice to say, just DON'T say it. Reach out and stick up for those being ostracized or picked on.  We can all think of certain boys and girls who get bullied or sit alone at lunch.  Be there for those people. Again, I know this is easier said than done but I promise you, coming from someone who was in school just a couple years ago, I wish I could go back and stick up for certain people. You don't have to make a grand gesture to create change within your school and to take a stand.  Go sit with someone who is alone at lunch or ask someone how their day is going.  You may think that will make you uncool, but later in life you will look back and be proud of that moment. Sometimes it just takes a simple KIND act to save a life.  



LOVE WINS.
Lauren Parsekian

good things.

Here's a happy thought for your day...


We are in Nashville, Tennessee right now prepping to speak at Vanderbilt tonight (details from our trip to come) and we wanted to give you some happy thoughts to get you through your Wednesday!  

We are just overjoyed with the things going on within Kind Campaign and cannot wait for Kind Week next week filled with Finding Kind in theatres and assemblies and screenings galore (see here if you don't know what we're talking about).  

With that said, good thing are comin' and we hope your day is filled with them!

KINDly,
Molly & Lauren

September 16, 2011

Kind Week

Hello KINDlings!!!
Image via Pinterest

We are so excited to officially announce KIND WEEK!!!!  You've heard us talk about how excited we are for this Fall, for so many reasons!  To launch all of the amazing initiatives, we are deeming the last week of September KIND WEEK.

There are a lot of exciting activities taking place during Kind Week.  One of the most exciting is the NY and LA theatrical release!!  Opening night is Friday, September 23rd and it will be in theatres through the 29th of September.  If you live in NY or LA please spread the word about Finding Kind presented by IndieFlix in theatres and get a group of friends to go see the film (maybe more than once)!

Click on the image above to enlarge. 

During the rest of Kind Week there will be screenings hosted nationwide, as well as several assemblies taking place in the Los Angeles area.  This is just the beginning of a very exciting school year, so if you want your school or community to host a screening or assembly check out the Finding Kind website to book today!

Click on the image above to enlarge.

There are a few things you can do to help us out:
- Spread the word.  Pass on www.findingkind.com to anyone and everyone (teachers, faculty, friends, family, neighbors, co-workers) to book a screening and/or find a screening in your area!
- Mark your calendars.  Save the date to go see Finding Kind in theatres (and bring your friends)!
- Be Kind. 

Hope everyone had a wonderful week and enjoy the weekend!
KINDly,
Kind Campaign 

September 8, 2011

pamper yourself.

As the school year begins and we are quickly immersed in all things Fall, football, and fun take a moment for yourself AND give back at the same time!!

The wonderful Stephanie Miller of Wisdom of the Kitchen has teamed up with Jennifer Hardaway of Klean Spa and created an exciting way to raise money for Kind Campaign!  There is a back to school special going on right now and we get 10% of the proceeds from the exclusive Wisdom of the Kitchen scented products.  
Easy peasy, right?!  Load up on goodies for yourself, your friends, your spouse, your teacher, your kid's teacher... the opportunities are endless!  Hey, the holidays are right around the corner!! (too soon?)

Enjoy this wonderful opportunity to pamper yourself for a good cause!  Thanks so much to Wisdom of the Kitchen and KleanSpa for making Kind Campaign the beneficiary, we really appreciate it!

Click here to get buyin'!

Have a KIND day!
xoxo,
Kind Campaign 

September 6, 2011

thoughtful tuesday

Image via Simply B.

I saw this today and it just really made me smile.  It's such an inspiring, happy message. Whatever your Tuesday holds, whether good or bad, be yourself as you live your own unique life.

Take this inspiration and have a HAPPY Tuesday!
love love love,
molly

September 2, 2011

happy thoughts.

Wanted to leave y'all with some happy thoughts as you head into the weekend.... 

Image via Pinterest

No matter what your weekend stresses may be, no matter what your Labor Day plans are, no matter what deadline or homework you did or didn't get done... YOU have the power to SHINE this weekend. You just have to make that choice. 

Have a wonderful, fun, kind, and SHINY weekend : )
love love love,
molly